Built by Entrepreneurs. For Entrepreneurs.

Ideas made real.

Concept 2 Consumer helps entrepreneurs and businesses research, design, make, brand and sell.

From a new product to a new brand, website or marketing plan for the business you already run, under one partner.

Start a project See how it works

What we do

Sold in more than 100,000 stores worldwide
500+ products launched
Distributed into 17+ countries
100+ patents and trademarks secured across our portfolio
25+ years of experience

Brands we have built

Real products from companies our founders started.

Cody and Matt built these brands themselves before starting Concept 2 Consumer.

Kodiak
Ozcut
LitezAll
AccuBow
Promier
LitezAll
Kodiak
Ozcut
Promier
LitezAll
AccuBow
Kodiak

Where are you starting?

Start where you are.

Pick the one closest to you. Product projects open our request form with your starting point chosen; business requests go straight to us.

I have an idea

You have a product idea and limited resources. Tell us where it stands.

Usually starts with Market Research & Validation

I have a product

You have a prototype or a finished design and want a partner for the next stage.

Usually starts with Retail Ready Program

I run a company launching something new

You run a business and want to launch a consumer product outside your core competency.

Usually starts with Sourcing & Manufacturing

I need help with my business

You need a brand, a website, marketing or promotional products, with or without a new product.

Usually starts with Brand, Web & Packaging Development

Who we work with

Built for entrepreneurs and the businesses they run.

We have built, launched and sold products and brands ourselves. Whether you are starting with an idea or growing a business you already run, the next step is one conversation.

Entrepreneurs with a product idea

You have a strong idea and limited resources. You need partners who have been in your shoes, not just advice, to get it designed, made and onto shelves.

Start with your idea

Companies launching outside their core

You run a business and want to introduce a consumer product outside your core competency. We bring the development, sourcing and retail experience to the table.

How we work with companies

Businesses that need a brand, website or marketing

You don't need a new product. You need a brand identity, a website, marketing that works or promotional products, from people who have built brands themselves.

Tell us what you need

We also work with

Startups & early-stage brands
Inventors with a prototype or patent
Established companies expanding a line
Local businesses
Local government & schools

The founders

Partners who have built, launched and sold real products.

Cody Grandadam and Matt Pell founded Concept 2 Consumer in 2024 to put their network and experience to work for other entrepreneurs.

President / Creative Director, Retail

Cody Grandadam

Since 2010, Cody has grown his company, Promier Products, from a small business into a premium flashlight company with products sold in more than 100,000 stores worldwide.

Promier Products makes innovative lighting for homes, workshops and outdoor adventures, across four brands.

Promier
LitezAll
Kodiak
Illumibrite

CEO

Matt Pell

Matt has founded several companies, including Accubow, Tectonic and Ozcut.

On a hunting trip with Cody, Matt came up with the idea for a bow training device. That idea became Accubow, and its success is what led the two of them to start Concept 2 Consumer.

Accubow
Tectonic
Ozcut

Meet the team behind Concept 2 Consumer

What we do

Eight service categories, one partner.

Hire us for a single service, combine several, or hand us a whole project. Every engagement is scoped to what you actually need.

Market Research & Validation

Market Research, Competitor Research, Customer Segmentation, Upfront Cost Estimation

Intellectual Property

Patents, Trademark Registration, Copyright Protection

Product Design & Development

Product Conceptualization, Preliminary Product Design, Final Product Design

Brand, Web & Packaging Development

Brand Development, Website Development, Packaging Design, Barcode Hierarchy, Promotional Products

Marketing & Sales

Marketing Management, Content Creation, Sales Strategy, Sales Analysis, Post-Launch Performance Review

Logistics

Logistics Planning, Distribution Strategy

Programs

For longer-term projects, each managed individually: Product Development, Contract Manufacturing and Retail Ready Program.

How it starts

A clear path from first conversation to finished work.

Working with us starts with four simple steps. Then the work follows our eight categories, from research to logistics, starting wherever you are.

Tell us what you need
Share your project and where it stands today: an idea, a product, or a business that needs help.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
You get a proposal scoped to your project: what we'll do, what you own and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.

Then, eight stages

Stage 1: Market Research & Validation
Stage 2: Intellectual Property
Stage 3: Product Design & Development
Stage 4: Prototyping
Stage 5: Sourcing & Manufacturing
Stage 6: Brand, Web & Packaging Development
Stage 7: Marketing & Sales
Stage 8: Logistics

See the full process

Request to be considered

Not every project is the right fit. That's a feature.

We are selective about the projects we take on, because we're invested in every outcome. Every request goes through a prequalification review, and if we see a fit, we schedule an initial consultation.

Start a project Why work with us

Are we a good fit?

You have a product, a project or a business you're committed to.
You want a partner who does the work, not just a report.
You're ready to be candid about budget, timing and goals.
You value speed to market, but not at the expense of quality.