We build and sell products ourselves.
Our founders grew their own companies, including Promier Products and Accubow, before starting Concept 2 Consumer.
Why work with us
Why bring your product to Concept 2 Consumer
Entrepreneurs deserve more than advice. They need partners who have built, launched and scaled real products.
You bring the idea, the dream, the vision. We bring the experience, the network and the execution to take it from concept to consumer.
Our promise
We help promising product ideas become consumer goods through proven expertise and disciplined execution.
Five reasons
What you get when you work with us
Built experience
We have been in your shoes and built brands from the ground up.
The proofSince 2010, Cody Grandadam has grown Promier Products into a premium flashlight company with products sold in more than 100,000 stores worldwide. Matt Pell has founded several companies, including Accubow, Tectonic and Ozcut. Meet the founders.
End-to-end execution
We support the full journey, from discovery through scale.
The proofEight service categories, from market research and design to manufacturing, marketing, sales and logistics, under one partner. See the process or browse the services.
Retail-proven network
Manufacturing, distribution and retail experience at the table.
The proofExtensive experience developing and launching consumer products, deep sourcing experience backed by established supplier relationships, and strong business-to-business partnerships that widen your market reach.
Selective partnership
Not every project is the right fit, and that is a feature.
The proofYou pitch us. Each submission goes through a prequalification review, and if there is a path to market, we schedule an initial consultation to talk goals, timing and budget. Request to be considered.
Speed with discipline
Urgency without sacrificing quality or readiness.
The proofExecuting with urgency is one of our six values: speed to market is a strength, never at the expense of quality. Read our values.
Are we a good fit?
Honest about fit, from the start
We would rather tell you early than waste your time and money. Here's who we work best with, and who we may not be right for yet.
A good fit
- You're an entrepreneur with a product idea and limited resources.
- You run a company and want to launch a consumer product outside your core competency.
- You have a prototype, or a product already selling, and want a partner for the next stage.
- You want a partner through development, manufacturing and launch, not just a report.
Not a fit yet
- You're looking for a promised result. We don't promise sales, retail placement, investment or approvals.
- You'd rather keep your budget and timing to yourself. We're candid about fit, constraints, budget, timing and risk, and we ask the same of you.
"Not a fit yet" isn't a no forever. If we can't help right now, we'll say so honestly.
How we work
Straight answers
Before you send us anything, here is how we work.
Every request is reviewed personally.
Submit your idea and a person reads it. We'll be in touch about next steps.
We'll tell you honestly if it's not a fit yet.
If your product or timing is not right for us, we say so plainly rather than take on a project we cannot do well.
No pressure tactics.
No autodialed calls and no info-kit sales pitches.
Request to be considered
Ready to be considered?
Tell us where your product stands today. Every submission is reviewed personally, and we'll be in touch about next steps.