Who we are
Concept 2 Consumer is a product development and brand management firm in Peru, Illinois, founded in 2024 by Cody Grandadam and Matt Pell.
We help entrepreneurs bring exceptional consumer goods to market, with partners who have built, launched and sold real products themselves.
At a glance
The founders
Our founders' background and experience are the foundation of everything we do for clients.
President / Creative Director, Retail
Since 2010, Cody has grown his company, Promier Products, from a small business into a premium flashlight company with products sold in more than 100,000 stores worldwide.
Promier Products makes innovative lighting for homes, workshops and outdoor adventures, across four brands.
CEO
Matt has founded several companies, including Accubow, Tectonic and Ozcut.
On a hunting trip with Cody, Matt came up with the idea for a bow training device. That idea became Accubow, and its success is what led the two of them to start Concept 2 Consumer.
Brands we have built
Cody and Matt built these brands themselves before starting Concept 2 Consumer.
Kodiak
Ozcut
LitezAll
AccuBow
Promier
LitezAll
Kodiak
Ozcut
Promier
LitezAll
AccuBow
Kodiak
Our story
Concept 2 Consumer started with a shared belief in the entrepreneurial dream.
After seeing their own success with Accubow, Cody and Matt wanted to put their network and expertise to work for other entrepreneurs: people with a strong product idea but limited resources, and companies that want to launch a product outside their core competency.
In 2024 they founded Concept 2 Consumer to do exactly that, and to carry each product from first concept all the way to the consumer.
Foundation
Bring exceptional consumer goods to market through proven expertise and strategic partnerships.
Become the leading end-to-end product development and retail success firm trusted by entrepreneurs worldwide.
Give entrepreneurs and innovators the resources to save time and money on the path to market.
Values
Six behaviors guide how we write, design, sell and partner. They are commitments, not decoration.
Clear, honest dialogue through every phase of a partnership.
Continuous improvement and creative product-development thinking.
Mutual value for founders, partners, retailers and consumers.
Speed to market is a strength, never at the expense of quality.
Deliver beyond what is promised and anticipate needs early.
Client success is a long-term commitment, not a transaction.
What we bring
Hands-on experience developing and launching consumer products, so your product is built to be market-ready.
Deep expertise in sourcing materials and products, backed by established relationships with reliable suppliers.
Strong business-to-business relationships that open collaborative opportunities and market reach.
Track record
The brands our founders built, and how each one went from an idea to the shelf. Client projects stay confidential unless the client agrees.
How Cody Grandadam grew Promier Products into a premium flashlight company with four brands.
How Matt Pell's idea for a bow training device became Accubow, and led to Concept 2 Consumer.
Promier, LitezAll, Kodiak, Illumibrite, Accubow, Tectonic and Ozcut: the founders' own brands.
Request to be considered
Tell us about your idea and where it stands today. Every submission is reviewed personally, and we'll be in touch about next steps.