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Case study · Matt Pell's own brand

Accubow: from a hunting-trip idea to a company

How Matt Pell's idea for a bow training device became Accubow, and led to Concept 2 Consumer.

The starting point

On a hunting trip with Cody Grandadam, Matt Pell had an idea for a bow training device.

What was done

Matt developed the device alongside Cody. The list after this story shows where the sources place each step in Concept 2 Consumer’s process.

The outcome

The device became the foundation of Accubow’s success. That success is what led Matt and Cody to start Concept 2 Consumer in 2024.

What this means for your product

Accubow started as an idea. Whatever stage your product is at today, you can tell us where it stands, and we will take a look.

Where it sits in our process

  1. Stage 3: Product Design & Development

    The idea for a bow training device came to Matt on a hunting trip with Cody, and Matt developed the device alongside him.

Sources

  • C2C White Paper, Founders' Background (Matt Pell) and Company History
  • C2C Portfolio & Background p.3 (Matt Pell)

Next step

Working on a product of your own?

Tell us where your product stands today. Every submission is reviewed personally, and we'll be in touch about next steps.

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