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Brands

Brands we've built

Before Concept 2 Consumer, our founders built consumer brands of their own. These are their companies, not our clients'.

Cody Grandadam

Cody's brands

Since 2010, Cody has grown his company, Promier Products, from a small business into a premium flashlight company with products sold in more than 100,000 stores worldwide.

Promier Products is committed to lighting homes, workshops and every outdoor adventure with innovative products, across four brands: Promier, LitezAll, Kodiak and Illumibrite.

Cody founded Promier Products in 2010 and has built four brands since: Promier, LitezAll, Kodiak and Illumibrite.

Cody Grandadam

Promier

The brand that gives the company its name: Promier Products, started and grown by Cody since 2010.

Promier Products makes lighting for homes, workshops and outdoor adventures.

  • Promier pivot light switch, product photo
  • Promier Platinum AAA alkaline batteries, 4-pack, product photo
  • Promier Platinum C alkaline batteries, 2-pack, product photo
  • Promier task wand light, product photo

Cody Grandadam

LitezAll

One of the four brands of Promier Products.

LitezAll’s PortaBulb®, a battery-powered light bulb, is protected by several U.S. patents, including D830,585 and 10,584,839.

  • LitezAll red and white silicone bike lights, product photo
  • LitezAll mini lantern with dimmer, product photo
  • LitezAll jumbo wireless light bar with motion sensor, product photo
  • LitezAll bug zapper lantern, product photo

Cody Grandadam

Kodiak

One of the four brands of Promier Products.

  • Kodiak 4000 lumen tactical flashlight, product photo
  • Kodiak 2500 lumen rechargeable silicone pop-up lantern, product photo
  • Kodiak 3000 lumen camping lantern, product photo
  • Kodiak rechargeable headlamp with removable work light, product photo

Cody Grandadam

Illumibrite

One of the four brands of Promier Products.

Matt Pell

Matt's companies

Matt has founded several companies, including Accubow, Tectonic and Ozcut.

All three are in the outdoor and sporting goods industry.

Matt Pell

Accubow

Accubow began on a hunting trip with Cody: Matt had the idea for a bow training device, and that idea became Accubow.

Its success is what led Matt and Cody to start Concept 2 Consumer.

  • AccuBow 2.0 CF, product photo
  • AccuBow X.0, product photo

Matt Pell

Tectonic

A company founded by Matt Pell, in the outdoor and sporting goods industry.

Matt Pell

Ozcut

A company founded by Matt Pell, in the outdoor and sporting goods industry.

  • Ozcut EL2, product photo
  • Ozcut EL3, product photo
  • Ozcut HURR, product photo
  • Ozcut KRE, product photo

The experience behind these brands is what we bring to yours.

Cody and Matt took their own products from idea to market. Concept 2 Consumer exists to do that with other entrepreneurs.

See how we work, stage by stage

Next step

Working on a product of your own?

Tell us where your product stands today. Every submission is reviewed personally, and we'll be in touch about next steps.