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Live webinar · Date to be announced

From idea to the shelf: how a product actually gets made and sold

A live, free webinar from the founders of Concept 2 Consumer on the steps between a product idea and a retail shelf, with time for your questions.

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When
Date to be announced
Where
Online. The link to join is emailed to everyone who registers.
Cost
Free to attend.

What it covers

The steps between an idea and a shelf

The webinar follows the same stages as our process, with time for your questions at the end.

  • Research and validation

    How to find out whether an idea has a market before you spend on design or production.

  • Protecting the idea

    Patents, trademarks and copyright: what each one protects, and when to act.

  • Design and prototyping

    From a concept to renderings, then to a working prototype you can test.

  • Sourcing and manufacturing

    Finding the right factory, negotiating terms and keeping quality under control.

  • Brand, packaging and barcodes

    What a product needs before a retailer will consider it.

  • Getting it sold

    Retail, online and marketplace channels, and what buyers expect.

Webinar registration form

Register for the webinar

About one minute. The date isn't set yet; we'll email you the date and the link to join.

Where is your product today? (required)

Up to 500 characters. Please don't include confidential details about your product.

What we do with your information: we use it only to tell you about this webinar. We don't sell it or share it for marketing. On this version of the site your details are saved in your own browser until you send them to us. See our privacy notice.