Program · Mass-retail preparation
Retail Ready Program
Packaging, displays, a buyer deck and compliance guidance, ready for the buyer meeting.
Every request is reviewed personally.
The problem
A good product still has to be retail ready.
Retailers have strict requirements for packaging, displays and paperwork, and a buyer meeting is a hard place to find that out.
- You don't know what the buyer needs.
- You're not sure your packaging will survive a shelf or a shipper.
- You worry that compliance and paperwork could cost you the meeting.
Fit
Who we consider for the Retail Ready Program
Idea-stage founders are welcome at C2C. This program is simply not the right first step for every product.
Who this is for
- You have a finished or near-final product and want to prepare it for mass retail.
- You need packaging, displays and a buyer sales deck that meet strict retailer requirements.
- You're an entrepreneur, or a company launching a product outside its core competency.
Not for you yet
- You have an idea but no product yet. Share your concept instead
- Your design still needs work before it is ready for production. See Product Design & Development
- You're not sure how retail ready your product is today. Take the free Retail Readiness Scorecard
What the Retail Ready program includes
Preparing a product to meet strict mass-retail requirements.
What's included
- Packaging mockup
- End cap display
- Floor shipper
- PDQ display
- Sales deck for buyer presentations
- Compliance guidance to meet retailer and regulatory standards
Other programs: Product Development · Contract Manufacturing
How it works
How it works
A program is a longer-term project, assigned to a project manager who uses our internal resources and strategic partners to deliver what your proposal sets out. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
Brands we have built
Real products from companies our founders started.
Cody and Matt built these brands themselves before starting Concept 2 Consumer.
Kodiak
Ozcut
LitezAll
AccuBow
Promier
LitezAll
Kodiak
Ozcut
Promier
LitezAll
AccuBow
Kodiak
FAQ
Questions, answered plainly
Will this get my product on a shelf?
No. Nobody can promise placement. The program removes avoidable reasons for a no, but the buyer makes the decision.
What does it cost?
Every program is custom-tailored to your product, so we scope it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What if my product is not ready yet?
We will tell you honestly if it is not a fit yet, rather than take on a project we can't do well, and point you to a better first step.
Do you work with companies as well as inventors?
Yes. We work with entrepreneurs who have a product idea and with companies launching a product outside their core competency.
What happens after I submit?
Every submission is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us where your product stands. We review every request personally.
Not ready yet? Take the free Retail Readiness Scorecard
Program request form
Tell us about your product
About one minute. Tell us where your product stands and we'll take a look. Interested in: Retail Ready Program.