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Concept 2 Consumer — home

For companies

Launching a consumer product outside your core competency?

You run a business and want to introduce a consumer product. We bring the development, sourcing and retail experience to the table.

You know your company. We know how consumer products get designed, made and onto shelves, and we work alongside your team through each step.

Custom-tailored program

Every program is scoped to your product. Tell us where it stands and we'll take a look.

Request to be considered

Where we plug in

Use one service, or let us carry the whole launch.

Your team keeps doing what it does best. We take on the parts of a consumer launch that sit outside it, as one custom-tailored program.

Market Research & Validation

Understand your market, your customers and your competitors, and what it will cost to launch, before you commit to design or production.

Intellectual Property

Patent, trademark and copyright services to help protect your products, your brand and your original work.

Prototyping

Physical, working prototypes, then the testing and certification a product needs before it goes to market.

Sourcing & Manufacturing

Find and negotiate with the right suppliers, then manage the move from prototype to full-scale production, with quality control and timeline management.

Brand, Web & Packaging Development

The brand identity, website and packaging that present your business or product, plus the barcodes and branded merchandise that carry it further.

Marketing & Sales

The strategy, campaigns, content and analysis that build awareness and drive sales, across digital, print, social, Amazon and email.

Logistics

Plan how your product gets from the factory to your customers: transportation, warehousing, distribution partners and channels.

What we bring

The experience a new category asks for.

Moving into consumer products means new suppliers, new retail requirements and new skills. This is the ground we work on every day.

Experience with consumer goods

Our founders have developed and launched consumer products themselves, so the work is not new to us.

Sourcing experience and relationships

Sourcing is a core strength, backed by established relationships with suppliers.

Business-to-business partnerships

Strong B2B relationships widen what we can bring to a project and where it can go.

How it fits our process

Start at the stage you are at.

Our process follows our eight service categories. You don't have to begin at stage one: a company with a finished design might start at sourcing and manufacturing, or at brand, web and packaging.

  1. Stage 1: Market Research & Validation
  2. Stage 2: Intellectual Property
  3. Stage 3: Product Design & Development
  4. Stage 4: Prototyping
  5. Stage 5: Sourcing & Manufacturing
  6. Stage 6: Brand, Web & Packaging Development
  7. Stage 7: Marketing & Sales
  8. Stage 8: Logistics

  1. Share your concept

    Tell us about the product and where it stands today.

  2. Initial consultation

    If there's a fit, we talk through your goals, constraints, timing and budget, candidly.

  3. Tailored proposal

    A proposal scoped to your product: what we will do, what you own and what it takes.

  4. Dedicated partnership

    A project manager and our network of strategic partners carry the work forward with you.

See the full process

Request to be considered

Launching something new?

Tell us about the product and where it stands. Every submission is reviewed personally, and we'll be in touch about next steps.

Start a projectSee our services