The starting point
In 2010, Cody Grandadam was running a small business, Promier Products.
What was done
Over the years that followed, Cody built Promier Products into a premium flashlight company. He built four brands, Promier, LitezAll, Kodiak and Illumibrite, drawing on his experience in product design, global sourcing and large-scale retail partnerships. The list after this story shows where each part of that experience sits in Concept 2 Consumer’s process.
The outcome
Today Promier Products’ products are sold in more than 100,000 stores worldwide.
What this means for your product
Cody’s experience in product design, global sourcing and large-scale retail partnerships is the foundation Concept 2 Consumer works from. If you want that experience behind your own product, tell us where it stands today.