Skip to content
Concept 2 Consumer — home

Glossary · Intellectual property

Copyright

Protection for original creative works, such as artwork, photos and written content. Copyrights are registered with the U.S. Copyright Office, not the USPTO.

Why it matters for a product launch

Packaging art, photos and copy are creative works too, so confirm in writing who owns them when you hire designers.

General definition for education only, not legal, tax or customs advice. Source: USPTO: Trademark, patent or copyright.

Related terms

  • Trademark: A word, phrase, symbol or design, or a combination of them, that identifies the source of goods or services. Registration adds nationwide protection.
  • Patent: A government grant, issued in the US by the USPTO, that lets the owner of an invention stop others from making, using or selling it for a limited time.

All glossary terms

Related services

Intellectual Property

Patent, trademark and copyright services to help protect your products, your brand and your original work.

Marketing & Sales

The strategy, campaigns, content and analysis that build awareness and drive sales, across digital, print, social, Amazon and email.

Next step

Bringing a product to market?

Tell us where your product stands today. Every submission is reviewed personally, and we'll be in touch about next steps.

Start a projectAll glossary terms