Glossary · Selling to retail

Open Call

Walmart's program for pitching products made, grown or assembled in the United States to Walmart's merchants.

Why it matters for a product launch

If your product is made in the US, it is one published route to a Walmart buyer. Check Walmart's supplier site for current dates and rules.

General definition for education only, not legal, tax or customs advice. Source: Walmart: Suppliers.

Related terms

Vendor setup: The process a retailer uses to register a new supplier in its systems so it can place orders and pay invoices.
Line review: A retailer's scheduled review of a product category, when buyers decide which items to add, keep, expand or drop, and suppliers present new products.

Related services

The strategy, campaigns, content and analysis that build awareness and drive sales, across digital, print, social, Amazon and email.

Next step

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