Marketing & Sales
The strategy, campaigns, content and analysis that build awareness and drive sales, across digital, print, social, Amazon and email.
Glossary · Barcodes & data
GTIN
Global Trade Item Number
The product identification number a barcode carries. A UPC is one way to print it.
Why it matters for a product launch
Retailers' systems identify your product by its GTIN, so assign your numbers carefully and keep a record of each one.
Related terms
Read next
Related services
Where we help with this
Next step
Bringing a product to market?
Tell us where your product stands today. Every submission is reviewed personally, and we'll be in touch about next steps.