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Glossary · Costs & pricing

Landed cost

The full per-unit cost of getting an imported product into your inventory: product cost plus freight, duties and tariffs, insurance, brokerage and fees.

Why it matters for a product launch

The factory price is only part of your cost, so add up the landed cost before you set a wholesale price.

Try the landed-cost calculator

General definition for education only, not legal, tax or customs advice.

Related terms

  • COGS: The cost of the products you sold in a period: what you paid to buy or make them, plus costs to get them into inventory, such as inbound freight and duties.
  • FOB: An Incoterm for sea and inland-waterway shipping: the seller covers cost and risk until the goods are loaded on the vessel the buyer names. After that, they are the buyer’s.
  • HTS code: The tariff classification number for an imported product, used to work out the customs duty owed. The rate also depends on the country of origin and any trade programs.
  • Incoterms: Standard international trade terms, published by the International Chamber of Commerce, that set which costs, risks and tasks belong to the buyer and which to the seller. The current edition is Incoterms 2020.

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Sourcing & Manufacturing

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Understand your market, your customers and your competitors, and what it will cost to launch, before you commit to design or production.

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