06 · Brand, Web & Packaging Development
Barcode Hierarchy
The right code on every unit, inner pack and case, before a retailer asks.
Every request is reviewed personally.
The problem
Wrong barcodes stop products at the door.
Retailers and distributors scan at every step. If the codes on the unit, the display and the carton don't line up, orders get rejected and shipments get held.
- You've been asked for a UPC or GTIN and don't know where to begin.
- You don't know how many units should go in a carton, or in a display.
- You've got codes but no structure connecting unit, pack and case.
Fit
Who we consider for Barcode Hierarchy
For products heading into retail, distribution or marketplaces.
Who this is for
- You need UPC and GTIN codes created and managed properly.
- You want display and carton quantities worked out for how retailers and distributors actually handle goods.
- You're preparing for a retail buyer or a marketplace listing.
Not for you yet
- Your packaging isn't designed yet. See Packaging Design
- You're preparing a full retail presentation. See the Retail Ready Program
What Barcode Hierarchy includes
A proper barcode hierarchy, including UPC and GTIN creation, keeps your product correctly labeled and categorized for inventory management, distribution, tracking and retail.
What's included
- Creation and management of the barcode hierarchy, including UPC and GTIN creation
- Optimization of display and carton quantities for efficient distribution and retailing
What you receive
- UPC and GTIN codes
- Optimized display and carton quantity recommendations
Also in Brand, Web & Packaging Development: Brand Development · Website Development · Packaging Design · Promotional Products
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
What's the difference between a UPC and a GTIN?
A GTIN is the global identifier for a trade item; a UPC is the twelve-digit barcode form of it used in North America. Every sellable unit, inner pack and case needs its own GTIN, and that structure is the hierarchy.
Where do the codes come from?
GTINs are issued through GS1, the organization that runs the barcode standard. We handle the setup so your codes are legitimately yours and correctly assigned to each level of packaging.
What does 'optimized display and carton quantities' mean?
How many units go in a display, and how many displays or units go in a shipping carton, worked out for efficient handling, shelf replenishment and freight. Getting it wrong costs money at every step of distribution.
Do marketplaces like Amazon need this too?
Yes. Marketplaces generally require a valid GTIN per listing, and they check it. A proper hierarchy avoids listing problems later.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your product and where it is headed. We review every request personally.
Service request form
Tell us about your product
About one minute. Tell us where your product stands and we'll take a look. Interested in: Barcode Hierarchy.