06 · Brand, Web & Packaging Development
Brand Development
Name, logo, colors, fonts, and the rules that hold them together.
Every request is reviewed personally.
The problem
A logo alone isn't a brand system.
Your packaging, website, signage and sales materials all need the same name, colors and fonts, used the same way.
- You're not sure about the name or the positioning.
- You paid for a logo, but you didn't get a system.
- Your materials look different everywhere they appear.
Fit
Who we consider for Brand Development
For businesses and entrepreneurs launching or relaunching a brand, for a product or for the company itself.
Who this is for
- You need a brand name, logo, colors and fonts that work together.
- You have a logo already but no guidelines for using it across print, web and packaging.
- You want one brand system across everything your customers see.
Not for you yet
- You need packaging design and artwork. See Packaging Design
- You need to check that a name is available, or register it. See Trademark Registration
What Brand Development includes
Brand Development creates a strong, cohesive brand identity that resonates with your audience: your brand's name, logo, color palette, fonts and guidelines, for recognition and consistency across every customer touchpoint.
What's included
- Creation of brand name and logo
- Development of a consistent color palette that reflects your brand's identity
- Selection of brand fonts for use in all communications and materials
- Creation of brand guidelines for consistency across all platforms and mediums
What you receive
- Brand name and logo files, in formats for different uses
- Color palette with detailed color codes (HEX, RGB, CMYK)
- Font selection files with usage guidelines
- Brand guidelines covering logo usage, color, fonts, imagery style, tone of voice and application across digital, print and packaging
Also in Brand, Web & Packaging Development: Website Development · Packaging Design · Barcode Hierarchy · Promotional Products
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
Is this just a logo?
No. A logo is one part. Brand Development covers the name, logo, color palette, fonts and a brand guidelines document, so the same brand can be used everywhere.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
Can I start with a template or a freelancer instead?
You can. A logo is one piece of a brand. Brand Development gives you the whole set (name, logo, colors, fonts) plus the guidelines that explain how to use them consistently.
Does this include packaging?
Packaging design is a separate service: design and artwork, material selection and packaging prototypes. Your brand guidelines cover how the brand is applied to packaging, and we can scope both together in one program.
Do you check that a brand name is available?
Brand Development creates the name. Checking a name's availability is a trademark search, part of our Trademark Registration service. Nothing on this page is legal advice.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your business and where your brand stands. We review every request personally.
Service request form
Tell us about your brand
About one minute. Tell us what you need and we'll take a look. Interested in: Brand Development.