08 · Logistics
Distribution Strategy
The partners, channels and inventory plan that put your product where buyers are.
Every request is reviewed personally.
The problem
Being available is a strategy, not an accident.
Which distributors, which retailers, which marketplaces, how much stock where: these decisions decide whether a customer can buy when they want to.
- You don't know whether to go through distributors or sell direct.
- You're running out of stock in one place and sitting on it in another.
- Your sales and marketing plans assume a distribution setup you don't have yet.
Fit
Who we consider for Distribution Strategy
For products ready for market, and brands deciding how to reach it.
Who this is for
- You need distribution partners and channels identified and evaluated.
- You need an inventory management approach that matches your channels.
- You want distribution coordinated with your sales and marketing strategy.
Not for you yet
- You first need a sales strategy. See Sales Strategy
- You know your channels and need the shipping planned. See Logistics Planning
What Distribution Strategy includes
Distribution Strategy determines the most effective ways to get your product to market: identifying distribution partners, managing inventory and making your product available where and when customers need it.
What's included
- Identification of distribution partners and channels
- Development of inventory management systems
- Coordination of distribution with your sales and marketing strategies
What you receive
- Distribution network report
- Delivery tracking data
Also in Logistics: Logistics Planning
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
What's the difference between this and Logistics Planning?
Distribution Strategy decides where your product should be and through whom. Logistics Planning works out how it physically gets there. One informs the other.
Will you introduce us to distributors?
We identify and evaluate partners and channels suited to your product. Where we have relationships that fit, we'll say so, but we don't promise introductions or placements.
What does 'inventory management systems' mean here?
The approach, tools and rules for how much stock sits where, when to reorder and how to track it across channels. It can be as simple as your situation allows.
What is 'delivery tracking data'?
The data that lets you see where product is across your distribution network, so you act on stock-outs and delays rather than hear about them from customers.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your product and where you want it sold. We review every request personally.
Service request form
Tell us about your distribution
About one minute. Tell us where your product stands and we'll take a look. Interested in: Distribution Strategy.