07 · Marketing & Sales
Sales Strategy
A plan for who buys, where, and why they'll choose you.
Every request is reviewed personally.
The problem
Effort without a plan is just activity.
Pitching every retailer, listing on every marketplace and chasing every lead feels productive. It usually isn't.
- You're not sure which channels are worth your time: retail, online, wholesale, direct.
- You can't put your value proposition in a sentence a buyer would repeat.
- Your sales efforts don't line up with what the research says about your market.
Fit
Who we consider for Sales Strategy
For businesses ready to sell, and wanting to do it deliberately.
Who this is for
- You have a product or service and need a sales plan grounded in the market.
- You need to pick channels, segments and value propositions, and a roadmap to act on them.
- You want recommendations on tactics, channel partnerships and promotions.
Not for you yet
- You don't yet know your market or your competitors. See Market Research
- You're selling already and want to know how it's going. See Sales Analysis
What Sales Strategy includes
A Sales Strategy turns market research and customer insights into an actionable plan, aligning your sales efforts with market demand and reaching the right customers through the most effective channels.
What's included
- Development of a targeted sales strategy aligned with market research findings
- Identification of key sales channels, customer segments and value propositions
What you receive
- Sales strategy document, including a roadmap for implementation
- Recommendations for sales tactics, channel partnerships and promotional activities
Also in Marketing & Sales: Marketing Management · Content Creation · Sales Analysis · Post-Launch Performance Review
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
Is this a marketing plan?
It's a sales plan: channels, segments, value propositions and the roadmap to reach them. Marketing Management runs campaigns; Sales Strategy decides where and to whom you sell. They're designed to work together.
Do you help with retail buyers?
The strategy identifies whether retail is a channel for you and how to approach it. Preparing the product itself for retail buyers is the Retail Ready Program.
What if I've already been selling?
Then you have data, and the strategy is better for it. Many clients come to us after a first stretch of selling without a plan.
Will you sell for us?
No. We build the strategy and the roadmap; your team, or the partners the strategy identifies, carry out the selling.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your business and how you sell today, if you do. We review every request personally.
Service request form
Tell us about your sales
About one minute. Tell us what you need and we'll take a look. Interested in: Sales Strategy.