07 · Marketing & Sales
Marketing Management
One strategy, every channel, run by people who track what works.
Every request is reviewed personally.
The problem
Running ads is not the same as marketing.
Accounts, pixels, funnels, email flows, a storefront and reporting all have to work together, or you're paying for traffic you can't measure.
- You're spending on ads and can't tell what's working.
- Your email list sits unused, or your Amazon storefront is an afterthought.
- You don't have the time or the team to run it all consistently.
Fit
Who we consider for Marketing Management
For brands and businesses that want their marketing run, not just advised.
Who this is for
- You sell online, in stores or both, and want campaigns managed across channels.
- You need the infrastructure built: ad accounts, pixels, email automations, storefront.
- You want performance tracked and reported, with optimization that doesn't stop.
Not for you yet
- You need photos, video and copy created first. See Content Creation
- You need a plan for where and to whom you sell before any campaigns. See Sales Strategy
What Marketing Management includes
Marketing Management executes a cohesive marketing strategy across multiple channels, so your marketing is coordinated, targeted and effective. We set up and optimize the digital marketing infrastructure needed to track performance and scale your advertising, on platforms such as Google, Facebook (Meta), Amazon and Klaviyo.
What's included
- A comprehensive marketing strategy tailored to your brand
- Management and execution of campaigns across digital, print and social media channels
- Ad account creation and management on Google, Facebook and Amazon
- Creation and installation of ad pixels to track and optimize campaign performance
- Ad copy and ad visuals, built from content you provide
- Campaign strategy, including funnel build-out and ad split testing
- Direct-to-consumer website functionality review and optimization
- Amazon storefront build-out and ongoing account management
- Email marketing setup: accounts, pixel installation and automations
- Monthly email campaign design and deployment via Klaviyo or similar platforms
- Performance tracking and reporting with tools like TripleWhale
- Continuous campaign monitoring and optimization
- Collaboration on upcoming sales, promotions and other marketing initiatives
What you receive
- Comprehensive marketing strategy document
- Ad accounts and pixels set up on Google, Facebook and Amazon
- Campaign performance reports with ongoing optimization recommendations
- Amazon storefront setup and ongoing management
- Email marketing automation and campaign deployment
- Performance tracking reports via TripleWhale or similar platforms
Good to know
Original content creation is not part of this service; we repurpose the video and lifestyle content you provide. Content Creation is available separately.
Media buying and platform costs (for example Google, Facebook, Amazon, Shopify, Klaviyo) are paid by you directly.
Also in Marketing & Sales: Content Creation · Sales Strategy · Sales Analysis · Post-Launch Performance Review
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
Do you create the content for the ads?
We build ad copy and visuals from the content you provide. Original photography, video and long-form content is a separate service, Content Creation, and the two can be scoped together.
Who pays for the advertising?
You do, directly to the platforms. Media spend and platform subscriptions (Google, Meta, Amazon, Shopify, Klaviyo and the like) are billed to your own accounts, so you always own them and see every number.
Do I keep my ad accounts?
Yes. Accounts and pixels are set up in your name. If we ever part ways, everything stays with you.
Can you promise results?
No. Nobody honest can promise sales, rankings or a return on ad spend. What we can promise is a clear strategy, disciplined execution, real measurement and optimization based on what the numbers say.
What does ongoing management include?
Campaign management and optimization across your channels, email campaign design and deployment, performance tracking and reporting, and collaboration on your upcoming sales and promotions. The specifics are set out in your proposal.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your business, where you sell and what your marketing looks like today. We review every request personally.
Service request form
Tell us about your marketing
About one minute. Tell us what you need and we'll take a look. Interested in: Marketing Management.