07 · Marketing & Sales
Post-Launch Performance Review
An honest look at how the launch went, and what to do next.
Every request is reviewed personally.
The problem
After launch, the lessons are there. Nobody has time to collect them.
The first stretch after release tells you whether the product, the price, the channels and the marketing did what you planned. If you don't look, you'll repeat the mistakes.
- You set goals before launch and haven't checked them since.
- Something isn't working and you're not sure whether it's the product, the price or the marketing.
- You're planning the next product and want to learn from this one.
Fit
Who we consider for a Post-Launch Performance Review
For products and services that have launched, and owners who want the next decision to be an informed one.
Who this is for
- You've launched and want performance measured against your original goals and KPIs.
- You want successes and problems identified honestly.
- You want recommendations for ongoing improvement across product, marketing and sales.
Not for you yet
- You haven't launched yet. See Sales Strategy
- You only need the sales numbers analyzed. See Sales Analysis
What Post-Launch Performance Review includes
The Post-Launch Performance Review assesses your product's performance after release, identifying successes and areas for improvement to inform future development and marketing.
What's included
- Collection and analysis of post-launch data
- Evaluation of performance against initial goals and KPIs
What you receive
- Post-launch performance report
- Recommendations for ongoing improvement
Also in Marketing & Sales: Marketing Management · Content Creation · Sales Strategy · Sales Analysis
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
When should the review happen?
Once there's enough post-launch data to read: real sales, real customer feedback, real marketing results. We'll help you judge when that is for your product.
What if we didn't set KPIs before launch?
Common. We work with you to define sensible benchmarks from what you were trying to achieve, and measure against those.
Does the review cover the product itself?
Yes. Returns, reviews, defects and customer feedback are part of the data. Findings may feed back into design, packaging or manufacturing.
Will you implement the recommendations?
We can. Each recommendation points to the service that acts on it, and we can scope that work with you.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your launch and what you hoped it would do. We review every request personally.
Service request form
Tell us about your launch
About one minute. Tell us what you need and we'll take a look. Interested in: Post-Launch Performance Review.