01 · Market Research & Validation
Competitor Research
Find the gap your competitors have left open.
Every request is reviewed personally.
The problem
You can't out-position competitors you haven't studied.
Every category you enter already has players in it. Buyers will compare you with them whether or not you've done the comparison yourself.
- You know the names but not their strengths, weaknesses or pricing.
- You're not sure what makes your offering different, or whether the difference matters to a buyer.
- You're guessing at the market share you can realistically take.
Fit
Who we consider for Competitor Research
For anyone entering or competing in a category with established players.
Who this is for
- You're launching a product or service into a market with existing competitors.
- You need a clear, defensible answer to 'why you instead of them?'
- You want to know where competitors are weak before you decide where to compete.
Not for you yet
- You don't yet know the size or direction of the market itself. See Market Research
- You know your competitors and need to turn that into a plan to sell. See Sales Strategy
What Competitor Research includes
Competitor Research provides a detailed examination of your competitors' strengths, weaknesses and market positioning. It helps you identify gaps in the market and opportunities for differentiation, laying the groundwork for your unique value proposition.
What's included
- In-depth analysis of key competitors, including product offerings, pricing and market positioning
- Identification of competitor strengths and weaknesses
- Analysis of competitor strategies and market share
What you receive
- Competitor research report
- Strategic insights for differentiation and competitive advantage
Also in Market Research & Validation: Market Research · Customer Segmentation · Upfront Cost Estimation
How it works
How it works
Every engagement is scoped to what you need, on its own or combined with other services into one program. When a project needs outside expertise, such as specialized testing and certification labs, marketing or creative agencies, or logistics and packaging suppliers, we manage those vendors and specialists for you.
Tell us what you need
Share your project and where it stands today. A line or two is plenty.
Initial consultation
If there's a fit, we talk through your goals, constraints, timing and budget, candidly.
Tailored proposal
A proposal scoped to what you need: what we'll do and what it takes.
Dedicated partnership
A project manager and our network of strategic partners carry the work forward with you.
FAQ
Questions, answered plainly
How many competitors do you cover?
The key ones in your category: the brands your customers will actually compare you with. We agree the list with you in your proposal.
How is this different from Market Research?
Market Research looks at the whole landscape: trends, customer behavior and growth. Competitor Research looks at specific companies: what they sell, how they price and position, and where they're weak. Many clients do both; they answer different questions.
Will you tell me how to beat them?
We identify the gaps and the opportunities to differentiate, and give you strategic insights for competitive advantage. How you act on them is a sales and marketing decision, which we can also help with.
Where does the information come from?
Publicly available sources: competitors' products, pricing, marketing, listings, reviews and industry data. We don't use anything confidential or improperly obtained.
What does it cost?
Every engagement is scoped to what you need, so we price it in a proposal after we have reviewed your request. We'll be candid about budget and fit from the first conversation.
What happens after I submit?
Every request is reviewed personally, and we'll be in touch about next steps.
Request to be considered
Ready to be considered?
Tell us about your business and the competitors you have in mind. We review every request personally.
Service request form
Tell us about your competitors
About one minute. Tell us what you need and we'll take a look. Interested in: Competitor Research.